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Cordier Mestrezat Grands Crus

October 10th, 2013
The emblematic Cordier Mestrezat trading house has always been a watchword for excellence and innovation in the marketing of wines from the Grands Crus Classés.
To magnify the oenological thrills offered to its private visitors, Cordier Mestrezat has commissioned us to develop a surprising, innovative application that exploits the augmented reality technology to showcase prestigious collections of Bordeaux wines.

A secretive experience

Elegantly disposed in a black, sealed envelop, pieces of finely crafted cardboards are handed to the visitor. These pages act as the key to access a confidential set of animations, allowing a visitor to take home a part of the Experience he has just witnessed.

True to its roots, the Cordier Mestrezat house is very concerned about subliming the "Made-in-Bordeaux" craftsmanship.
In order to conform with the prestige and values inherited from the Grands Crus Classés, our work required a great subtlety and precision in the use of digital technology as well as in the aesthetics.

This app has been made in collaboration with Studio Dada who designed the printed materials and 2D graphics.

Client : Cordier Mestrezat Grands Crus
Graphic design : Studio DADA
Coordination, developments, 3D graphics : 2Roqs

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