2Roqs was solicited to create a series of three interactive installations: an interactive floor, a touch screen and wall projected animation involving participative messaging ( with SMS ).
Quintess is a French independent company specializing in relationship marketing. It develops strategies for companies to retain and develop their customer base. Last december, Quintess announced the creation of the agency [kju:] which place itself as "Relationship designers" and "stylist of the customer relationship".
On this occasion, a private party for the launch of the agency was organized at the Mezzanine de L'Alcazar, rue Mazarine in Paris.
2Roqs studio was in charge of creating the various interactive installations to illustrate the "Bubble Me !" theme.
First of all, an interactive floor welcomes guests in the hall. Walking on it generates a liquid effect which reveals the logo [Kju:].
A hostess invites newcomers to take a photograph using a touch screen interface.
This photograph, paired with a telephone number, allows each guest to send their cell phone messages to the interactive wall.
Broadcast in four different places (3 wall projections and a giant screen wall), the animation showcased the thoughts and playful dialogs of the guests throughout the evening.
The graphic of this event was conducted by the designers [kju:].