The Centre Culturel et Touristique du Vin de Bordeaux commissioned us to develop an holographic box to introduce the key features of their huge cultural center project. The object surprised the public when showcased on the CCTV stand at "Vinexpo Asia-Pacific 2012" (Hong Kong, May 29th 2012 ) and during the Fête du Vin de Bordeaux.
Exhibited in a black box, a model of the future structure of the CCTV offers a rendering of the various floors of the building. Key informations overlay the miniature structure.
Graphic effects enhance the model throughout the animated sequence, subtly matching the perspective to create an intriguing effect of augmented reality.
