During one week several international artists were invited to take part into the first edition of the Tweak festival, held in the art school of Limerick. The main theme of the festival was "hacking".

In collaboration with Bordeaux-based Splank studio, we created a special Processing program that allowed each participant to take part in a global composition of visuals and sounds. Each one had the ability to personalize their contribution by tweaking and hacking the program's code.

Thanks to their numerous camera tests, relayed news and reactive forums, PixelValley has grown to one of the most visited websites in France that deal with digital photography.
However, they suffered from a rather archaic visuals that we were asked to revamp.
We created their new logo, studied new ergonomics, proposed a set of graphic layouts and illustrations, and eventually produced the HTML templates, CSS style sheets, and Javascript programs to dress up anew each part of the content.

Two months after our installation in our new studio, we organized a party there to celebrate this new fresh start. Our creativity pushed us to create an original stop-motion video to invite people. This can be seen on a special dedicated mini-website.
The party itself was the occasion to install our RoqsTree application, as well as an innovative sms-based interactive application. Those who were not able to make it to the party could follow the evening events through a webcam installed in the studio.

Link to the promotional mini-site
Link to lab article